Problem

Daley Property Services was a part-time landscaping, lawn care, snow removal, and holiday lighting business. The owner lacked a scalable system for consistent lead generation, relying on word-of-mouth while working a full-time job. Without a reliable acquisition model, the business couldn’t transition into a sustainable, full-time operation.

Solution

We designed a Call Funnel to channel local homeowners into on-site estimate requests, reinforced with The Glue to keep the brand top-of-mind across ads, email, and SMS. Retargeting Loops re-engaged site visitors and social engagers who didn’t book on the first touch. Behind the scenes, we delivered the full stack: ad scripting and editing, funnel build, CRM setup, automations, and workflows - creating a plug-and-play acquisition engine that let a side hustle become a full-time business.

Results

In just 30 days, Daley Property Services scaled from a side hustle into a full-time business, driving a 500% increase in monthly revenue. Cost per lead dropped 67% below market benchmarks, ROAS improved more than 4x, and every booked lead converted into an in-person estimate — a consistent 95% show rate that fueled rapid scaling.